A journey into geomarketing and predictive analytics
Participate in this unique event and discover how modern businesses integrate geomarketing and predictive analytics to ensure success!
Managers from Clear Channel, D’Ieteren and Carrefour, accompanied by data analysts will show you how they successfully integrate analytics in their business strategy and how this leads to measurable results.
- Understand how an optimal network of points of sale is built.
- Learn how it is possible to target Out of Home advertising campaigns exactly to consumers with specific affinities.
- And see how studying competitive pressure boosts business.
Keynote speaker professor Denis de Crombrugghe will end the conference with his focus on the reliability criteria for analytical success.