Programme

13th of March 2018

Learn through 3 testimonials how data-analytics leads to valuable insights and optimal decisions.

All presentations are given in Dutch and/or French

Read more about the cases.

08:30

AM

Registration and coffee

09:00

AM

Opening

React faster with better insights

Ronald den Ouden, Partner

09:15

AM

Session 1: From data to competitive advantage

How People & Places 3.0 changed the rules of Out of Home Advertising through microtargeting

Michel Jadoul, Strategy & Projects Director, Clear Channel
François Stevens, Business Analytics Consultant

3 ways to boost your business with competitive pressure analysis.

Ingmar Peeters, Geomarketing Intelligence Manager, Carrefour
Olivier Janssens de Bisthoven, Partner

10:15

AM

Break

10:45

AM

Session 2: Predictive analytics to be proactive

Building an optimal retail network: where to invest for the best return?

Peter de Preter, Market Research & Business Insight Manager, D’Ieteren
Carole Noon, Business Analytics Consultant

11:15

AM

KEYNOTE: Which reliability criteria for analytical success?

Denis de Crombrugghe, Associate Professor at the Department of Quantitative Economics at Maastricht University School of Business and Economics

11:45

AM

Conclusion

Raphaël Amory, Partner

12:00

AM

Lunch & networking

01:00

PM

Inspirational tour of Living Tomorrow

Additional registration required